On July 20, residents and guests of the Russian capital witnessed the launch of the music video for
“STRAIGHT TO THE HEART” by singer SHAMAN (Yaroslav Dronov) on one of the largest superformats owned by RWB (Wildberries and Russ merged company) at 28 New Arbat Avenue. With this song, the artist will represent Russia at the International Music Contest “Intervision”.
Joining SHAMAN at the presentation in the center of Moscow were the video director of “STRAIGHT TO THE HEART” Elvin Fomin, TV presenter and journalist Yana Churikova, and fans of the artist.
The premiere was part of a special project by the International Music Contest “Intervision” and its strategic partner – the company RWB. The project was displayed on five of Moscow’s largest superformats: The Sphere on 36 New Arbat Avenue; screens on 28 New Arbat Avenue; the “Okeaniya” shopping center; and the traffic police building on the Garden Ring. Additionally, the special project was supported on one of Europe’s largest media facades — the International Sambo Center in Luzhniki.
As the strategic partner of the International Music Contest “Intervision”, RWB is providing a large-scale promotional campaign for the Contest across the country using the advertising inventory of Russ Group — Russia’s largest outdoor advertising operator, part of RWB.
The memorandum of strategic partnership between RWB and the Art Traditions Foundation – the organizer of the International Music Contest “Intervision” – was signed at the St. Petersburg International Economic Forum in June 2025.