On August 23, the “Intervision” Cup was officially unveiled during a live broadcast of the «Central Television» program on NTV channel.
The Crystal Cup for the winner of the Contest was presented by Special Presidential Envoy for International Cultural Cooperation Mikhail Shvydkoy, along with the Ambassadors of “Intervision” — singer Pelageya and legendary Russian hockey player Alexander Ovechkin.
“The Crystal Cup symbolizes the purity of intention of all «Intervision» participants. Each country here will be able to reveal its cultural identity, soul, and individuality. When people begin to sing, many differences fade into the background. When they sing — they are united, they forget about division. There will be one winner, but no losers,” said Mikhail Shvydkoy.
He added that the Сontest would showcase the richness and power of the world’s great cultures, including those of China, India, Brazil, Serbia, and the United States.
“Our country’s desire to live in peace, happiness, and friendship with the world aligns perfectly with the values of “Intervision”. Russia is a multinational country with a unique and authentic culture, and we truly have something to be proud of. We are open to dialogue and ready to share our experience with other countries,” emphasized Pelageya.
The artist did not rule out the possibility of performing on the “Intervision” stage herself. According to her, singing erases boundaries:
“When people sing, they forget about language differences, because music is the universal language of love.”
“I am very honored and pleased to be an «Intervision» Ambassador. I hope that all viewers and participants of this wonderful event will enjoy it. I am confident that the viewers will witness unbelievable performances. As Pelageya said, we know how to create a celebration. The most important thing is that both the audience and participants enjoy this contest. And as we always say: may the best one win!” added Alexander Ovechkin.
During the live broadcast, the participants of the event symbolically prepared the “Intervision” Crystal Cup for victory and a successful contest.
This year, 21 countries will take part in the International Music Contest “Intervision”, including countries from BRICS, the CIS, Latin America, the Middle East, and the United States. The Final will take place on September 20, 2025, at the Live Arena venue in Moscow.